The Challenge

Capel Gardens, a high-end garden design and management company, had built a strong reputation for crafting beautiful, functional outdoor spaces. But as the market evolved, their brand identity no longer reflected their level of expertise and precision. They needed a refresh—something that would communicate their premium service, deep horticultural knowledge, and commitment to excellence.

The Solution

We started with brand strategy, digging into what made Capel Gardens unique. Their work wasn’t just about maintaining gardens; it was about creating and curating spaces with both creativity and technical skill. The new brand needed to reflect this balance of artistry and precision.

From there, I developed a brand identity that captured their core values:

• A refined visual identity that feels as premium as their craftsmanship.
  
  

• Messaging that communicates their expertise and trustworthiness.
  
  

• A color palette and typography system that exudes elegance and attention to detail.

Every element was designed to elevate the brand, positioning Capel Gardens as the go-to choice for discerning clients who want more than just a garden—they want a masterpiece.

The Result

The refreshed identity aligns perfectly with Capel Gardens’ high standards and reputation. The new branding is polished, cohesive, and ready to be rolled out across their marketing channels. The client was thrilled, and with a solid brand foundation in place, they’re now ready for the next step—bringing the brand to life online with a new website.