Brand Identity
The Peter Le Marchant Trust are a charity that provide therapeutic canal boat experiences.
So it was really important that the brand identity conveyed the sense of calm & tranquility that can come from spending time on or near a meandering watercourse.
The heart shape depicts the feeling of care, connection and community. But the icing on the cake was being able to nestle a stylised boat within the logo to really capture everything that the charity is about.
