The Challenge

Bound to Prosper, a women-founded PR and marketing agency, had a basic website and no defined brand identity. Their online presence didn’t fully reflect the range of services they offered or the value they provided. They needed a comprehensive website that clearly explained their services, attracted new business, and had a consistent visual identity to tie it all together.

The Solution

We started by building out their brand identity from scratch, developing a visual language that aligned with their values and target audience. This included:

• A refined colour palette, typography, and iconography that helped bring consistency to their brand.
  
  

• A Case Studies section to showcase their work and build trust with potential clients.
  
  

• A more developed Blog section for content marketing and SEO.
  
  

• A series of sector-specific landing pages to target and engage different audience segments.

The goal was to create a cohesive online presence that felt both professional and approachable, while making it easy for potential clients to understand the benefits of working with Bound to Prosper.

The Result

The new brand identity and website have already made a noticeable impact. The combination of a clear visual language and content tailored to their target sectors has resulted in an increase in inquiries. The website now accurately reflects their expertise and provides potential clients with all the information they need to take the next step.