The Challenge

Stonetree, led by award-winning landscapers the Corah brothers, is known for crafting high-end gardens with exceptional attention to detail. Their expertise in quality materials, plant knowledge, and precision sets them apart. But while their work spoke for itself, their brand identity wasn’t doing the same. They needed a refresh—something modern, recognisable, and scalable across everything from social media to vehicle livery.

The Solution

To create a brand that truly reflected Stonetree’s craftsmanship, I looked to their work for inspiration. A recurring theme stood out—the seamless blend of hard and soft landscaping, particularly the use of clay pavers and limestone walling. One project even featured an inlaid ‘stone tree,’ a perfect symbol of their approach.

This became the foundation of the new brand mark. The logo combined natural forms with structured elements, representing the balance between plants and stonework. It needed to feel premium, but also adaptable across digital and physical applications. The result was a refined, meaningful mark that echoed Stonetree’s core values—quality, expertise, and timeless design.

The Result

The refreshed brand has given Stonetree a stronger, more cohesive identity that matches the high standard of their work. The new logo works effortlessly across all touchpoints, from signage and uniforms to social media and print materials. It reinforces their reputation and ensures that when people see Stonetree, they associate it with excellence.

With a brand that now speaks as clearly as their craftsmanship, Stonetree is set to continue growing, leaving a lasting impression—both in gardens and in the minds of their clients.