Brand identity refresh for Sustainable Garden Solutions

The Challenge

Sustainable Garden Solutions were already well-established. A busy team delivering high-end, sustainability-led garden design. Their existing identity had supported them for years and still held strong recognition, but as the business grew, the brand wasn’t fully capturing the clarity, consistency and quality they were known for.

They weren’t looking to reinvent themselves, they simply needed an identity that reflected the evolution of the studio: more confident, more contemporary, and more aligned with their progressive, nature-positive approach.

The Solution

Rather than a full rebrand, we approached this as a careful evolution. The goal was to retain the essence of what made Sustainable Garden Solutions recognisable, while elevating the visual system around it.

We kept the core mascot and brand DNA, then refined and rebuilt the surrounding elements:

• A brighter, more uplifting colour palette

• A cohesive icon language to strengthen visual consistency

• Modernised typography for a more confident, premium feel

It was about honouring their legacy while injecting energy, optimism and momentum. A refinement, not a reinvention.

The Result

The refreshed identity now reflects the true quality of the work SGS delivers. It’s contemporary, memorable, and aligned with who they are today and where they’re heading next. The brand feels familiar, yet distinctly more optimistic and nature-positive, helping them stand out confidently within the garden and landscaping space.

We’re now building their new website, complete with case studies and booking integration, set to launch in early 2026.