Brand Identity for Landscapers: Inside the HG Landscapes Woburn Rebrand

HG Landscapes Woburn have spent over 25 years delivering complex, high-end garden builds. The quality of their work is genuinely exceptional. Their brand, though, wasn't showing it. They came to me wanting to stand out, get recognised for the care and detail that goes into every project, and attract clients who take their gardens as seriously as they do.

The Brief

HG Landscapes needed a brand that matched the standard of their builds: refined, credible, and clearly pitched at homeowners investing seriously in their outdoor spaces. The existing brand looked like any other landscaping company. It wasn't communicating the 25 years of experience, Henry's personal involvement on every project, or the technical depth they bring to complex builds.

The Solution

We started with strategy, getting clear on who HG Landscapes are, who they do their best work for, and what actually makes them different. From there, we built a flexible brand identity system that works across a range of applications: proposals, site signage, social media, the website. The colour palette is built around earthy browns and rusts — warm, distinctive, and far removed from the greens and blues you see on most landscaping companies.

The Result

A confident, considered brand identity that reflects how HG Landscapes Woburn actually work, positioning them clearly in the high-end landscaping market and giving them a foundation to attract the clients, projects, and recognition their work deserves.