Brand identity and icon set fora horticultural charity

The Challenge

Hyvita needed a new identity that felt modern, inclusive and rooted in horticulture — something that would connect with a wide audience across the industry. They also needed a set of icons to make their different support services instantly clear both online and in print.

The Solution

I built a fresh visual identity with natural, garden-inspired tones and confident, contemporary typography. Then I created a bespoke icon set — eight symbols that represent the support pillars they offer — from financial help to events, tools and guidance.

The Result

Hyvita now have a brand that feels current, approachable and instantly recognisable — with an icon system that gives them clarity across marketing, fundraising and support comms for years to come.