Why Your Garden Design Website Needs More Clarity

A lot of garden designers come to me thinking their website needs a visual refresh.

New fonts.
Better photography.
More polish.

But most of the time, that’s not the real issue.

The problem isn’t your garden design work.
It’s clarity.

A quick test for garden designers’ websites

If someone landed on your website for the first time, could they tell in under five seconds:

• what kind of garden designer you are

• who you work with

• where you work

If you’re hesitating, you’re not alone. This is very common.

I see plenty of garden design websites that look beautiful.
Strong projects.
Great photography.
Thoughtful layouts.

But the web design and copy often fall down in the same places:

• vague headlines

• text that’s hard to scan

• no clear structure

• and very little optimisation for search

Why beautiful garden design websites still don’t get enquiries

When someone searches for “garden designer near me” or “residential garden designer in [location]”, search engines need clear signals.

So do real people.

If your website doesn’t clearly say:

• what services you offer

• the type of clients you work with

• your location and specialism

then Google struggles to rank it and potential clients struggle to trust it.

That’s usually why enquiries feel slow, patchy, or unpredictable.

Why strong garden design needs strategic web design

Good web design for garden designers isn’t just about layouts and visuals.

It’s about:

• clear messaging

• well-structured pages

• searchable, readable copy

• and SEO that reflects how people actually look for garden design services

When I build websites for garden designers, I don’t just design them.
I write the copy.
I structure the pages.
I optimise for search.

So both search engines and potential clients instantly understand what you do and whether you’re right for them.

Clarity brings better garden design clients

The goal isn’t a pretty website.

The goal is being found by the right garden design clients and making it easy for them to enquire.

If your website looks good but isn’t doing much else, it’s probably not an aesthetic problem.

It’s a clarity one.

Clear websites get better enquiries.
Simple as that.